With the search engine algorithms always changing, it can be challenging to find an online marketing strategy that works. Small businesses often spend money on expensive pay-per-click campaigns, but rarely get the right results they need. One of the best online marketing strategies is to focus on local business marketing. Using the right search engines, local SEO will allow your company to attract customers in your local market, which can give your website a significant boost in the search engines. When you are dealing with local search tactics, it is important to remember that the tools can only be as good as the individuals using the tools. Hiring the right company to help you get started can improve sales in a timely manner. Here are some ways to get started with content marketing for local business SEO needs. Start a Blog A great way to use content to your advantage is to create a blog where you can educate your customers. A blog not only provides you with a number of SEO benefits to boost your website visibility, it will allow you to set yourself apart from others in the industry. When customers have particular questions, you can use the blog to your advantage to educate the customers. The important part of blogging is to focus on posting quality content on a consistent basis. Schedule posts on your blog, so you don't end up missing several days. When you have fresh content, it will boost your credibility with the search engines. Email Marketing A valuable way to market to your customers is to send out email newsletters. The emails are great for a local audience as they can come into the store to pick up new products. Emails provide you with a great way to connect with your customers directly. Guest Posting While Matt Cutts from Google made shockwaves announcing that guest posting is not the way to go anymore, it actually is still a valuable way to market your website. Proper methods of guest posting can improve your website ranking, and it allows you to reach out to a new audience. Working with companies you already have relationships with can help you to acquire a great place to guest post. This will help you to bring about the right traffic needed to improve sales.